Learn how to create a complete digital marketing automation flow, in addition to the multi-channel functionalities included in the E-goi Pro Plan.
A good digital marketing strategy is connected with a sales funnel, to follow the entire customer journey, with personal and assertive messages. The big question, which can be a headache 🤯 for a marketing manager, is the need to manage different channels simultaneously. That’s where digital marketing automation comes in, with a complete solution: E-goi’s Pro Plan.
On today’s post we’ll explain a little about Plano Pro’s feature and how you can use them in your business!
Contents
- Pro Plan’s features
- Strategic Personal Monitoring
- Unlimited email, mobile and web push
- Loyalty campaigns
- Complete sales funnel with automation
- A/B Testing
- Plugins and Integrations
- Social media management
- Whatsapp forms
- Pop-up Forms
- Landing pages
- Other features
Pro Plan’s features
Before choosing a Pro Plan, newcomers to digital marketing may end up choosing a Social One or Base plans, which have a lower cost but also have much more limited features. Meanwhile, a Pro Plan offers more complex solutions for complete and large-scale communication.
If you choose a Pro Plan, our recommendation is to try it out for at least three months. This way, you will be able to create a remarkable impact on your business and take full advantage of the platform.
But what are the real benefits from a Pro Plan? Stay tuned!
Strategic Personal Monitoring
After signing up to a Pro Plan, the client is followed by a specialist, who will help you understand your challenges, define goals and draw up an action plan. Then, the specialist will provide guidance to ensure that the plan is executed correctly, with evaluation of the results.
The ultimate goal is to give you autonomy in your strategy and use of our platform. Follow-up consists of 4 meetings within a period of up to 60 days after the date of the first meeting. After this period, the account client has access to technical support at any time, via chat, email, or telephone.
Unlimited email, mobile and web push
Your email, mobile, and web push campaigns have unlimited sending of communications to 2,500 contacts included in a Pro Plan. You can even configure the plan according to your brand and add more contacts for unlimited sends.
When creating an email campaign, you can use professional templates offered by E-goi, or, with the drag and drop editor, create emails according to your company’s image, for example. Add your logo, colors, images… whatever you want to create a super professional email!
Push notifications have a delivery rate of over 90%. As they do not require the collection of personal data, entries can be up to 30 times higher compared to a normal entry form. Using Webpush exponentially increases the reach of your communication and, consequently, the traffic to your website or blog. Your customers will know the news and promotions in your store in real-time.
Loyalty campaigns
Main goal: make your customers buy your products and services again. How? With a loyalty program.
In Pro Plan, you can create a program to retain customers with points and discounts. Loyalty actions can be carried out, for example, by sending notifications when the customer arrives at your commercial space or when they have not bought anything for several days; with special discounts with every purchase; with rewards after recommendations of the brand, products or services; and other strategies.
You can start your loyalty campaign in a Pro Plan with 50 contacts and expand it as you need.
Complete sales funnel with automation
Marketing automation is a digital marketing strategy that seeks to use tools to automate relationship processes with future and current consumers. Automation brings numerous advantages to the company and enables increased revenue and profits, as well as improving customer retention and lowering customer acquisition costs.
Track & Engage
With you can find out which pages your contacts have visited and what they have done on them. It is possible to know, for example, if they have added a product to their cart, if they have downloaded a document, etc. You can then automate cart abandonment or inactive customer recovery campaigns.
A/B Testing
In a Pro Plan you can create campaigns with A/B Testing. As its name suggests, it is a test that evaluates one variable at a time. The idea is to generate two types of messages to understand the one that generates better results. You can test two different email subjects, for example, to see which one has a better Open Rate. That way, there’s no need to guess what your potential customers’ favorite topic is. All you need to do is trigger an A/B test for part of your email list and analyze the numbers.
Plugins and Integrations
There are several tools available that integrate with the E-goi platform. They can provide more ease, efficiency and good results when developing digital marketing strategies for your company. Check out the complete list of our main plugins and integrations, and how they work with E-goi.
Social media management
Social media are a very strategic channel to connect with your current customers and win over new people. But seriously: who has time to go to each of the social networks, create posts and publish them? Log in to your Facebook, Instagram, LinkedIn, Twitter and Google My Business accounts, choose the pages or profiles you want to share, create your content including emojis and images and schedule or post instantly. Solve everything in a few clicks!
Whatsapp forms
To communicate effectively with potential customers, in an app with millions of users, we developed Whatsapp Leads. The tool allows you to install Whatsapp Leads on the page where you want to capture the contact (home page, product page, etc.), in a simple, intuitive and customizable process. The contact made through Whatsapp Leads can be part of a multichannel nutrition flow, all driven by E-goi.
Pop-up Forms
Pop-up forms can be used to capture contacts according to your visitor’s behavior: during site loading, after viewing a percentage of the page, after staying a while and when demonstrating intention to leave. Creating pop-up forms is similar to creating embedded forms. You can choose the form’s template and size, and customize it as you like.
Landing pages
Landing pages are pages that will help you capture the contacts of people who visit your website or social network. It is a practical and simple tool to use and comes with hundreds of professionally designed templates that you can customize at will.
People who subscribe to your landing page form are automatically segmented in your database according to the options they choose. This information will then go directly to your contact list within the E-goi platform, so you can communicate, convert and retain.
Other features
E-goi’s Pro Plan also includes 100 SMS per month, the possibility of 3 users to access the platform, 15 contact lists and 3 different domains to use as a sender for your campaigns. The history of your campaigns and targets is available for a minimum of two years.
If you need to expand the features in your plan, you can add addons for contacts, domains, email and transactional sms, unique visitors on landing pages and whatever needed for your business.
